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Author: calmlock

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Zimbabwean Gains Market Share

February 24, 2016October 5, 2019 calmlockLeave a commentAdvertising, Broadcasting, Marketing, Other

Readership of The Zimbabwean has doubled, making it one of the most popular publications with discerning readers, according to the latest Zimbabwe All Media and Products Survey. According to the data, 43 per cent of Zimbabweans read a weekly newspaper, Read More

Market Research for Advertisers

February 23, 2016October 5, 2019 calmlockLeave a commentAdvertising, Broadcasting, Marketing, Other

“How do we reach our target market?” Isn’t that what every business wants to know? Whether you are selling bubble gum or funeral policies, making contact with potential customers is key to your success. In 1997 marketing people got together Read More

Meet the CEO

Pamela Gwanzura is currently the Chief Executive Officer of the Zimbabwe Advertising Research Foundation (ZARF). She is an accomplished business woman, marketer and communications specialist who has scaled the heights of success in Zimbabwe and the region.

 

With over 20 years experience, complemented by her unique blend of business savvy, passion and charisma, Pamela has always excelled in a diverse range of settings varying from managing high flying international advertising agencies to high profile radio stations and NGOs.

 

Over the years, Pamela has held positions that include Managing Director of Twine and Allied (Botswana); Commercial Director of Gabz FM (Botswana); Group Marketing Manager of Baker Tilly International; Sales and Marketing Manager for ZIFM Stereo; Head of Client Services of Optimum McCann Erickson (Botswana) and Head of Brand Management for DDB Hash Three (Zimbabwe). She was also chairperson of the Media Directors Forum from 2002 to 2003.

 

Also of note is her experience as the managing consultant of Tangible Communications, through which she worked with international brands such as Microsoft in the formulation and implementation of media strategies for specific campaigns, as well as Samsung (Botswana) in coordinating and managing a government sponsorship initiative.

 

She also worked with Kenya Airways and the United Nations High Commissioner for Refugees (UNHCR) in Botswana, handling an array of activities such as event planning and management, publicity and stakeholder engagement.

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