The diploma course is for experienced marketers who want to gain a deeper understanding of what Zimbabweans read, watch and listen to and what their buying habits are.

What Zimbabweans read, watch and listen to and what their buying habits are. The research tells you who is reading which newspaper, the TV programmes they enjoy, the time they listen to which radio channel as well as whether they use the Internet, are Facebook fans, own a cellphone—or have insurance. It is the single most valuable tool for anyone doing business in Zimbabwe or Africa.






Greetings from ZARF, we are pleased to inform you that  ZARF will be starting a  series of courses commencing Tuesday 17th May at 9. 30. a.m. to noon-ish.. It will consist of a Power Point presentation  by  Peter Phiri (ZARF Director) who will take the course through to Questions and Answers, At the end of the initial course each participant would receive a Certificate of Attendance.

An advance course would comprise going through the L.S.M’s and then explaining  how to use  the data on the disk to draw up a media plan. At the end of a successful course each participant will receive a ‘Diploma’

Of Attendance. This course will be on Tuesday 14th June, 2016 at the same times as above.

Tea Coffee, Biscuits, and water will be served  half way through.

Venue, ZARF Training room,137 Northway ,Hatfield off (Seke road)

For further information please Contact Us  to book your places, a maximum of 16 per course is anticipated.



ZARF offers two courses on the Zimbabwe All Media and Products Survey. These are held at the ZARF training room, 137 Northway, Hatfield, between 0930 and noon on the second Tuesday of the month for up to 15 participants: in-house training can be arranged to suit stations, publications and agencies.


Introduction to ZARF and ZAMPS

This looks at why the industry felt the need to form an independent organisation to manage media research, who is involved with in, what they do and how it operates. The second part of the morning looks at the highlights from the last survey.


Introductory courses run on odd-number months: January, March, May, July, September and November.


Understanding ZAMPS, media planning

Part two looks at the questionnaire, to establish what questions are being asked, then it takes time to explain what the various LSMs represent and finally participants will be shown how to use the ZAMPS’ data to draw up media plans.

Cost: $35 for certificate course and $50 Advanced diploma course for  per participant: must be paid in advance.

To book please contact Linda Madzima. @


Essential information for anyone who wants to understand ZAMPS, the local market and media houses and to find out how to draw up media schedules


2016/17 May June July August Sept Oct Nov Jan Feb Mar April
Entry level certificate course 17   12   13   8   14   11
Advanced diploma course   14   9   11   10   14