In Advertising Missing the Target is Frustrating – and Costly…

But That’s Exactly What Happens When You Are Guessing… 🙂

When it comes to advertising… the only type of risk that’s good for your business is calculated risk. 

Un-calculated risk is dangerous, but that’s exactly what happens when you lack tried and tested facts and data…

Business is a Cup of Coffee if you have the right data and facts…

Click the button below to know how our latest all time data of your prospective Zimbabwean customers can yelp you stop guessing and start creating accurate advertising strategies that turbo boost your sells…

In advertising you cannot afford to keep missing the target market – because that injures the business.

What is ZARF?

Zimbabwe Advertising Research Foundation (ZARF) is an organization that has been studying the Zimbabwean market trends for 22 years.  Its key mandate is to provide the market with data that enables stakeholders to make strategic marketing decisions.

ZARF conducts the Zimbabwe All Media Product Survey (ZAMPS) – twice a year nationally – to help businesses and service providers stay abreast with market demands, trends and effective advertising strategies that convert leads into satisfied lifetime loyal customers.

Our Services

Market Research

Maximise your advertising and make getting customers 10X easier using our customised market data. Our data can also be customised specifically for your company, industry and geolocation

Training Workshops

Attend our workshops be enlightened on the latest changes in Market Structure, Market Size, Market Trends and newly forming Market Segments… .

Marketing Research Reports

Readily download an all time extensive collection of all your customer and prospective customer data. Grow your sales using our latest data findings, and access our past collections to predict your future market needs…

Latest News

Zimbabwean Gains Market Share

Readership of The Zimbabwean has doubled, making it one of the most popular publications with discerning readers, according to the latest Zimbabwe All Media and …
Learn More…

Market Research for Advertisers

“How do we reach our target market?” Isn’t that what every business wants to know? Whether you are selling bubble gum or funeral policies, making …
Learn More…

Our Team

Pamela Gwanzura

Chief Executive Officer (CEO)

With over 20 years experience Pamela has been the Managing Director of Twine and Allied (Botswana); Commercial Director  of Gabz FM (Botswana); Group Marketing Manager of Baker Tilly International; Sales and Marketing Manager for ZIFM Stereo;  Head of Client Services of Optimum McCann Erickson (Botswana) and Head of Brand Management for DDB Hash Three (Zimbabwe). She was also chairperson of the Media Directors Forum from 2002 to 2003.

Tatenda Magiya


Tatenda joined ZARF in February 2018. She is a CIS graduate of June 2018, and is currently studying with the CFA institute.

Linda Madzima

Marketing Officer

Linda has been with ZARF for 13 years. She holds an executive secretarial diploma in ICDL and digital marketing. She manages the ZARF social media, marketing and everyday administration.

ZARF Profile

Our Vision

To be the leading provider and hub for all research in the Zimbabwean market pertaining to media and marketing of products and services in a manner that serves the  local, regional and international business people.

Our Mission

To engage respondents using the right instruments, methodologies and appropriate modern research techniques that will yield accurate results that are useful for decision making by stakeholders.

Our Objectives

1. Market Structure

2. Market Size

3. Market Trends

4. Market Segmentation

Our Values

1. Professionalism

2. Integrity

3. Respect

4. Friendliness

5. Transparency

What Our Clients Are Saying…

Here is what our clients have to say of our ZARF services…